Creative Process
Logo Design & Conceptualization
Option 1
Firstly the inspiration rosed from wavelengths, which are representative of how the product reads information on the field.
option 2
Secondly, taking a more organic approach to the shape of the company’s monogram, because of the environment the product can be found in.
OPTION 3
Thirdly, combining the second iteration to the diamond shape, representative of the sensor’s quality, in order to obtain an organic yet structured shape.
Option 4
Finally, the desired iteration was built around all other three concepts having the biosensor technology as our focus point. We utilized the diamond shape because of its point and shoot feature, as well as its effective identification and communication of contaminants. The monogram “Sb” was inspired by the periodical table, representative of the scientific technology as well as the organic environment exposed to the technology such as water, plants, and soil.
