Creative Process
Logo Design & Conceptualization
Option 1
The first inspiration arrived from a patriotic perspective of stacking elements. In this format, the call to action is incorporated into the design cohesively.
option 2
Secondly, we took a more modern approach to a still stacking concept with a less obvious patriotic aesthetic to represent the big picture idea.
OPTION 3
While in the process of simplification, we optimized the second iteration to resemble a stamp. Ultimately benefiting from the white space to include CTA.