BRAND DESIGN, ART DIRECTION, SOCIAL MEDIA, WEB DESIGN, STRATEGY DEVELOPMENT, PRINT COLLATERALS
GillespieHall strives to help clients achieve their organizational goals through strategic communication. Their PR and marketing tactics aim to educate the public, tell captivating stories, build trust, and deepen loyalty. As a Creative Marketing & Designer, I was responsible for developing innovative and visually appealing marketing materials that effectively convey the clients’ brand message to their target audience. My tasks included conceptualizing and designing a variety of marketing assets such as advertisements, brochures, social media graphics, websites, and more. I worked closely with the C-suite and marketing team to understand campaign objectives and create creative solutions that align with the brand's identity.
Brandywine Counseling & Community Services
Brandywine Counseling & Community Services (BCCS) offers early-intervention, prevention, education, and treatment services to at-risk and struggling members of communities in Delaware – specifically people who suffer from substance abuse and mental illnesses (oftentimes combined known as a co-occurring disorder).
My role in this project was to manage and support the production of an authentic, 4 minute and 30 second video (scripted, directed, and edited) that brings awareness to BCCS’ purpose, goals, and accomplishments with excerpts from the CEO, leadership, staff, local and state representatives, and politicians. The video is a powerful, behind-the-scenes, storytelling tool sharing the importance of BCCS’ services and the people who work every day to create a healthier, happier community. The video also highlights the positive impact and change that BCCS has made in the 40+ years it has been in Delaware.
As a supplement to the video campaign, I also designed a billboard to cement BCCS’ position as a top treatment and recovery center inside of Delaware – positioning the organization among funders, partner and peer organizations, and current and potential clients. This was accomplished by showcasing the care and support of the staff for clients in every interaction, and BCCS’ commitment to quality
Blombos
A large chemistry corporation introduced a playful chemistry program to introduce kindergarteners to chemistry. The Blombos program aims to engage children and help them recognize their curiosity. Ultimately, the project aimed to facilitate a long-term interest in chemistry and help mitigate the shortage of chemists in the USA.
My role in this project was to translate the Blombos branding and integrate my designs into the various platforms and mediums. The Blombos name comes from the 100,000-year-old caves in South Africa that are regarded as man’s first recorded chemistry lab. The work was praised by stakeholders for its understanding of their branding concept and company mission.
Hove Center
Dr. Christopher Hove is one of the top facial plastic surgeons in the Pennsylvania Tri-State area. The social media platforms for his practice, The Hove Center for Facial Plastic Surgery, provides the local online community with tips, best practices and educational content about facial plastic surgery. As facial plastic surgery has been in high demand with the rise of video calls and virtual offices – mine and the team’s idea with the campaign was to spread awareness about the benefits of facial plastic surgery and taking care of your skin alongside launching a new facelift procedure called Hove Contour.
My role in this campaign was to design social media posts that combine a variety of topics that resonate with the audience members and increase name recognition for the Hove Center for Facial Plastic Surgery.
Dr. Cat Dukes
The Center for Connection and Desire (CCD) combines psychotherapy and corporate training to help individuals and organizations thrive in today’s evolving world. CCD’s approach blends cutting-edge design and compassionate language to foster an environment of professionalism, maturity, and warmth. Whether guiding individuals through cognitive-behavioral and mindfulness-based therapy or delivering dynamic training programs, CCD excels at creating safe and transformative spaces for growth.
My role in this project was to design a logo that aligns with the company and the CEO’s mission and values and design deliverables that communicate the brand as a trusted partner in fostering connection, inclusion, and understanding.